Lingerie Can Be Eco-Friendly, Too: Nebility’s Path to Sustainability

 With the popularization of environmental awareness, more and more consumers begin to pay attention to the environmental attributes of products. The textile industry is one of the most polluting industries in the world, producing a large amount of textile waste and pollutants every year. As fast-moving consumer goods, underwear has a high replacement frequency and generates considerable waste. As a socially responsible brand, Nebility started to explore the path of sustainable development in the underwear industry very early. The entire industry chain from raw material procurement, manufacturing to product recycling has integrated environmental protection concepts, and strives to reduce the brand's environmental footprint.

In terms of raw materials, Nebility uses more and more environmentally friendly and renewable fabrics. For the latest environmental protection series launched by the brand, more than 70% of the fabrics come from renewable resources. For example, recycled polyester fiber made from recycled plastic bottles, each piece of underwear uses an average of 5 recycled plastic bottles, which not only reduces the pollution of plastic waste to the environment, but also reduces carbon emissions by 50% and water consumption by 70% compared with producing new polyester fiber. There are also organic cotton fabrics. Organic cotton does not use chemical pesticides and fertilizers during the planting process, which is more friendly to the soil and the environment, and at the same time is milder to the skin, suitable for sensitive skin. By 2025, Nebility plans to increase the use ratio of renewable fabrics to more than 90%, minimizing the dependence on non-renewable resources.

In the manufacturing link, Nebility has also taken many environmental protection measures. The traditional underwear dyeing process will produce a large amount of wastewater, which contains many chemical dyes and harmful substances, and direct discharge will seriously pollute water resources. Nebility has invested a lot of money to upgrade production equipment, adopting water-free dyeing technology and environmentally friendly dyes, reducing water consumption by 90% and wastewater discharge by 80%. At the same time, the adhesion of dyes is stronger, the clothes are not easy to fade, and the service life is longer. The leftover materials generated in the production process will also be collected uniformly, and after treatment, they will be made into new fabrics or other textile products to realize the recycling of resources and reduce waste in the production process.

Packaging is an environmental protection link that many brands easily ignore. Traditional underwear is over-packaged, with a large number of plastic packaging bags, plastic hang tags, etc., which become garbage after being opened, which is very environmentally unfriendly. Nebility started to simplify packaging very early, canceled unnecessary plastic packaging, and adopted degradable kraft paper packaging bags and paper hang tags. All packaging materials are 100% recyclable or degradable, greatly reducing the generation of plastic waste. The brand also launched a no-packaging option. If you don't need gift box packaging, you can choose simple environmental protection packaging, the price will be more favorable, and at the same time, you will contribute to environmental protection. Many users very much support Nebility's environmental protection packaging policy, believing that this simple packaging is both environmentally friendly and not wasteful, which is very much in line with the current consumption concept.

The most noteworthy is the old clothing recycling program launched by Nebility. Underwear is close-fitting clothing, and many people throw it away directly when it is old. Most of these underwear are made of chemical fiber fabrics, which take hundreds of years to degrade naturally, causing a great burden on the environment. Nebility's old clothing recycling program allows users to send back old underwear of any brand to the brand, regardless of whether it is a Nebility product or not. The recycled underwear will undergo professional disinfection and treatment. Those that can still be worn will be disinfected and donated to people in need. Those that cannot be worn will be decomposed into fibers and made into new textile raw materials or thermal insulation materials to realize the recycling of resources. Users who send back old underwear can also get brand coupons, encouraging more users to participate in the recycling program. Since the launch of the recycling program, more than 100,000 pieces of old underwear have been recycled, greatly reducing the generation of textile waste.

Nebility also actively participates in environmental protection public welfare activities. The brand donates 10% of the sales revenue of the environmental protection series to environmental protection organizations for marine plastic cleaning and textile waste treatment projects. The brand also often popularizes environmental protection knowledge to users on social media, encouraging users to reduce waste and choose a more environmentally friendly lifestyle. Many users said that choosing Nebility is not only because the products are easy to wear, but also because they agree with the brand's environmental protection concept. While buying environmental protection products, they also contribute to environmental protection, which feels very good.

Sustainable development is a long-term process. Nebility still has a long way to go in terms of environmental protection, but the brand has been working hard. In the future, Nebility will continue to increase investment in environmental protection, develop more environmentally friendly fabrics and processes, improve the old clothing recycling system, and strive to achieve carbon neutrality in the entire industry chain by 2030, becoming an environmentally friendly and sustainable underwear brand. I also hope that more brands and consumers can participate, and contribute their own strength to protect the environment together, so that our earth becomes more beautiful.